Kay Whitt — Serendipity Studio

(Originally published July 2015, SCHMETZ Inspired to SEW #19. Written by Rita Farro.)

 

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Kay Whitt, also known as Serendipity

Kay Whitt,
also known as Serendipity

Hey! Kay Whitt here from Serendipity Studio!  I am thrilled to introduce myself and share a bit about my background as a designer. I am a native Texan and grew up in the small rural town of Vernon in northwestern Texas, close to the Red River. I am a farmer’s daughter, so I understand the value of hard work . . . both the struggle and reward.

I am the baby of the family (youngest of three). My mother was a stay at home mom so she was always there to teach and encourage us. She says I learned my colors as a toddler playing with a box of zippers! I remember those zippers very well.  Mom introduced me to sewing and was my first influence. There isn’t a time in my life that I don’t remember her sewing. As soon as I was old enough to handle a needle, she taught me how to thread it and make stitches. I started with hand embroidery, graduated to making pillows, simple bags, and doll clothes (I was a Barbie fanatic!).   Growing up, I had many other interests. I also enjoyed painting, crocheting, cooking, and  gardening. I am forever grateful for having a family that expected me to learn things and contribute. I think it makes us who we are for the rest of our lives.

Garment sewing and making my own clothes was my favorite thing to do.  By the time I was in high school, I was making just about everything I wore.  When I got married, I made my wedding dress as well as the bridesmaid dresses and flower girl dress.

Kay & Keith International Quilt Market 2012

Kay & Keith
International Quilt Market 2012

I still live in the great state of Texas! I am not a country girl anymore (except maybe at heart), as I have spent the last 23 years in the Dallas/Fort Worth metro area with my husband Keith.  We live in Grand Prairie with our sweet bird Bella, a cockatiel. We have spoiled her rotten!

As a newlywed with a degree in education, I set about finding a teaching job. I was lucky enough to get a job teaching second grade in Grapevine and taught that grade for 7 years and fourth grade for 2 years.  Although I loved teaching,  I felt the need to do something with all the creative ideas I had.

This led to some soul searching about what I could do that would be outside the realm of teaching, which is all I had known professionally. Everyone kept telling me that I should sew for a living, but I knew that was easier said than done. After a bit of investigation, I happened upon the idea of designing patterns. I talked with some local fabric shops and showed them my work. They enthusiastically encouraged me, so I wrote the first patterns in the spring of 2001 while still teaching. The patterns took off and I resigned from my job.  Once I didn’t have the responsibility of teaching, I was able to focus on the design work and had 23 designs by the end of 2001! I guess my brain was more than ready!!

love_SCHMETZYou won’t believe how I chose the name of the company. I literally flipped through the dictionary! I happened upon “serendipity” and it just seemed to fit. I have had a lot of serendipitous moments as the business has gone along, so I think the name fits.  At Quilt Market, people sometimes call me “Serendipity” instead of Kay!

My business is definitely a family effort. Without my husband’s savvy technical skills, keeping the books or maintaining the website, I would be lost.  He comes with me to all the markets and helps set up and break down the booth.  Keith is also a great salesman, and can really sell Serendipity patterns!!

I am blessed to work from home, but that means I never really leave work.  I had to find balance, so I still have many other hobbies. I dabble in a lot of things, such as crochet, knitting, painting, hand embroidery, cross stitch, jewelry making, and gardening.  I even play ukulele and sing!  But I know how to kick into high gear when the need arises.  Believe me — I have stuffed a LOT of patterns in 14 years!

The Ava Sundress is the perfect summer dress.

The Ava Sundress is the perfect summer dress.

The rhythm of the pattern business is that I launch a new collection twice a year — at Spring and Fall Quilt Markets, so I am always working on new designs.  I draw a big part of my inspiration from current trends and I keep my eye on what’s going on in the world of fashion. I like to take what is current and mix it up with a vintage vibe which has become the hallmark of my style. I emphasize femininity in my pattern designs. Everyone deserves to have clothes that fit well and flatter them so they feel beautiful!

I feel it is important to support our creative community, so I exclusively sell my patterns to independent fabric shops. In my opinion, the independent shop is where customers find the best education, products, and service.  It is so important to support them and everything they have to offer. In between markets, I do events for shops.

Social media has become a part of my job, and it is so valuable to stay connected to the sewing community and customers. I enjoy the feedback and inspiration I get from the women who are sewing my patterns.

Capture the essence of the urban cowgirl with the Aspen Tunic.

Capture the essence of the urban cowgirl with the Aspen Tunic.

Although I have embraced the internet and the digital age we live in, I believe there is a balance with regard to business and how to provide the very best product. For this reason, I do NOT offer my patterns as a digital download.  Serendipity Patterns are printed on tissue sheets.

When my finished pattern reaches my customers’ hands, they can trust how it will sew together and fit.  A customer can make a virtual “muslin” from the tissue itself, taking it in or letting it out as desired. Tissue is a perfect medium for this as it will mold well to a dress form or body to get the perfect fit. It is also wonderful for fussy cutting the fabric to maximize the potential of a print since tissue is semi-transparent.

A PDF digital pattern may initially seem like a cheap option.  But before a customer can actually start sewing, they have to download the pattern, using their own paper, printer, and ink.  Then, it takes time (and lots of tape) to fit all the different pieces together.   There is a lot of hidden cost, and it is simply not possible to control the quality of the finished pattern pieces.

Again, I am passionate about supporting local sewing/fabric stores.  They support Serendipity patterns, and they also support the end user — my customer.  Why would I cut them out of the loop?  If we want our industry to remain vibrant, we have to support one another.  It’s that simple!

Getting off my soapbox now . . . !

As a designer, it is gratifying to get the designs from my brain onto paper and I love that people feel free to make them their own. That has always been my goal.

My 2015 spring collection was released at the Minneapolis Market — a great sundress, versatile tunic, and two stitchery patterns. The stitchery is so FUN because it lends itself to handwork or machine appliqué and can be added to just about anything.

I still love making garments.  The very best part of my job is being creative and sharing that with others.  I feel grateful every day that I love my career!

www.sewserendipity.com

Pamela Leggett

Pamela Leggett

Pamela Leggett, owner and designer of Pamela’s Patterns built her career around sewing and fashion.  She never imagined doing anything else.  Born and raised in Michigan, her first memories are of sewing with her Grandmother on a treadle sewing machine. By the time she was twelve, she could put a garment together without help.  By age 14, she was sewing for others, mostly doing alterations. She has become a designer, teacher and author with a national reputation.  She is also the coordinator/ instructor for the Palmer/Pletsch East School of Sewing.

Pamela says, “My first job as a teenager was in a shoe repair shop. I was just supposed to be a cashier, but every chance I got I was back in the workroom trying out the really amazing machines. Through school, I worked for sewing machine dealers and fabric stores.  My senior year was spent apprenticing with a Japanese tailor as part of a work/study program.”

In 1978 with the optimism of youth and a huge collection of vintage clothing, Pamela opened a boutique in the resort town of Saugatuck, Michigan. She soon realized her shop needed another source of revenue.  She brought in retail fashion and her own designs. She also did alterations, custom clothing, stage clothing for rock bands, home dec and bridal, which she continued to do long after the boutique closed.

blog-4Pamela and her first husband moved to Connecticut in 1980 to start a family.  Her most prized possession was her Viking sewing machine. When it broke down, she rushed it to the nearest sewing machine dealer. When the owner of Manchester Sewing Center quoted a price for the repair, she was shocked.  Since she had always worked for dealers, she’d never had to “pay” for a repair.  She couldn’t afford to have it fixed.  The owner could see how upset she was.  He said, “I’m going to fix your sewing machine and you can pay me when you’re able.” She cried all the way home because he had been so kind.

A year later, that man — Aaron Cheerman — called her out of the blue. He was expanding his store and wanted her to teach classes. She told him she had never done anything like that.  He said he was not worried, she could do it. As a matter of fact, he believed she would be great. Pamela says, “To this day, I have no idea why he even remembered me.  But that phone call was a turning point. Mr. Cheerman became my employer, business teacher, mentor, and biggest supporter.” Pamela managed the store for 22 years. Manchester Sewing Center spawned an amazing number of sewing educators and pattern designers. J Stern Designs, Gail Patrice Design and Anna Mazur, (Pattern Review Editor for Threads Magazine) all started teaching at Manchester Sewing.

Teaching became a new focus in her life.  She loved to develop sewing classes about sewing machines, fashion, tailoring and proper fit. For several years in the late 80’s, Pamela and two of her sewing students started a fashion company called Tuesday’s Original Wardrobes. Their target market was the entertainment industry in the Hartford CT area, and they sold their line to the likes of Gayle King (Oprah’s best friend!).

In 1985, Pamela got her first serger, but she was not impressed.  It seemed like there were so many things it could NOT do. The seams on knit fabric would stretch out, inside curves puckered, and serged seams weren’t strong enough for woven fabrics.

Frustrated, she took a serger class from Patsy Shields at a Sulky conference. “I could not believe the things she did with a serger!  Patsy turned the knobs, she fiddled with tensions, and I realized this machine required a different set of rules.  It was an epiphany for me and I was hooked. I was determined to find out exactly how a serger worked.  I wanted to understand every element of this wonderful machine so I could explain it and teach people.”

Pamela Leggett's Serer Tips
Gaining confidence about sergers became Pamela’s new mission. The development of differential feed rocked her world!  Pamela enjoyed learning about and mastering each new improvement in the technology, and she cannot imagine sewing without a serger!! She does almost all of her seaming with a serger — and all her finishing work with a sewing machine.

Pamela became fascinated with the possibilities of decorative work with a serger. She loves flatlock and calls it the “two-for-one stitch” because you get ladders on one side, and loops on the other — both beautiful stitches. She developed new concepts which became the basis for her very popular series of flatlock serger classes.

In 2000, Pamela started writing serger articles for Threads Magazine based on her popular class, The Serger Workshop.

In 2005, Pamela moved to the Philadelphia area with her second husband, Bill, and became the manager of Steve’s Sewing in King of Prussia.  Pamela says, “Steve’s is an amazing store with a talented staff and very loyal customers.  I am blessed to have a store of this caliber to call my home.”  She teaches garment, fit and serger classes at least two days a week, unless she is traveling.  She also enjoys purchasing and displaying the fashion fabrics (which are selling very well!)  She organizes and presents a Serger Club event every other month.

 

Pamela Leggett's Serger Patterns

Some of Pamela’s Patterns.

 

Pamela created her first patterns to use in her classes.   Although she never intended the patterns to become a business, after Threads Magazine did a feature on Pamela’s Patterns, she learned how to run a pattern business — super fast!

The tag line on Pamela’s Patterns is “Designed to fit and flatter women with REAL figures!”  Her patterns are made for women with curves and fluff and scallops — all the things that happen as our bodies mature.  As a Palmer/Pletsch Fit Specialist, Pamela is able to assess the most common alterations needed for a mature figure and put them into her patterns.  They have a much more realistic fit than commercial sewing patterns.

A peek into Pamela Leggett’s sewing studio.

A peek into Pamela’s studio.

Pamela’s sewing studio and warehouse are attached to her home.  This is a good and bad thing.  It is very convenient, but bad for a workaholic! Her studio was featured in Threads Magazine a couple years ago, and is very functional.  It contains her office, shipping center, design and workroom.  Pamela’s Patterns are sold internet retail, wholesale and to distributors.  She has an assistant who does most of the shipping and website work.

Melissa Watson, Pati Palmer & Pamela Leggett

Melissa Watson, Pati Palmer & Pamela

Like she’s not busy enough — Pamela is also the instructor and coordinator for the East Coast branch of Palmer/Pletsch.   Steve Chubin, owner of Steve’s, hosts the Palmer/Pletsch School of Sewing four times a year. People from all over the country come to Philadelphia to attend Pamela’s classes in Fit, Pant and Knits. The April and May 2015 workshops sold out very quickly.

Pamela says, “Sewing has brought wonderful people into my life. Outside of my family, teaching sewing is my greatest joy. It is such a blessing to be involved in the lives of women who sew.  They are the most generous, giving, thoughtful, funny and creative people on earth.”

Pamela’s favorite sites:

www.pamelaspatterns.com
www.palmerpletsch.com
www.stevessewandvac.com

SCHMETZ NEEDLE EYE COMPARISON

That’s not just a little piece of steel making your machine stitches. German engineering designs, calculates, tests and inspects the SCHMETZ needle. Take for instance the eye, did you know that needles have different eye shapes?

SCHMETZ Needle Eye Comparison

The most popular needle, the Universal, has an eye that is 40% the width of the blade. Really! There are three other needles with larger eyes, the Embroidery and even more pronounced is the elongated eye of the Metallic and Topstitch needles.

Now what does a larger eye mean? There is less friction on the thread as it passes through the eye. Ever sew with a thread that breaks or tends to shred? Guess what, use a needle with a larger eye. If you have old thread or maybe a poor quality thread, use a needle with a larger eye. The thread and needle work hard and fast. Help them out when you can with a larger eye.

Universal Needles

Embroidery Needles

Metallic Needles

Topstitch Needles

 

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What’s Your Favorite Needle?

No matter what you sew or what your skill level, SCHMETZ has a needle for you. Don’t be afraid to experiment with a different needle type. You’ll be glad you did. Break out of your comfort zone and gain new skills and experience.

What's Your Favorite SCHMETZ Needle?

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Needle Eye Comparison

Needle Eye Comparison

The Eye of the Needle

That’s not just a little piece of steel making your machine stitches. German engineering designs, calculates, tests and inspects the SCHMETZ needle. Take for instance the eye . . . did you know that needles have different eye shapes?

The most popular needle, the Universal, has an eye that is 40% the width of the blade. Really! There are three other needles with larger eyes, the Embroidery and even more pronounced is the elongated eye of the Metallic and Topstitch needles.

Now what does a larger eye mean? There is less friction on the thread as it passes through the eye. Ever sew with a thread that breaks or tends to shred? Guess what? Use a needle with a larger eye. If you have old thread or maybe poor quality thread, use a needle with a larger eye. The thread and needle work hard and fast. Help them out when you can with a larger eye.

Sew SCHMETZ!

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