Singer Featherweight

(Originally published March 2015 in SCHMETZ Inspired to SEW #15. Article written by Rita Farro.)

 

The Singer Featherweight is to sewing machines what a 1957 Chevy is to cars. Both mass-produced, both considered masterpieces of engineering for their time, and both became classics — coveted by collectors 50 years after their manufacture.

I knew the Featherweight was a highly prized vintage collectible. But I had no idea how relevant it was in today’s sewing world — until October 3, 2014, when I visited the Grout Museum in Waterloo, Iowa.

The Museum was hosting a quilt retreat to coincide with their annual quilt exhibit (www.gmdistrict.org). The 2015 exhibit was What’s In a Name: The Soul of a Quilt. I stumbled into a room of women — all sewing on Singer Featherweights. I felt like a time traveler . . . .

They looked like modern women. Their smartphones were sitting next to them . . . . But why were they all sewing on little antique black sewing machines? The Featherweight cult let me sew on one of their machines. The purr stayed with me. I did some casual research . . . I Googled it.



I also bought the book Featherweight 221: The Perfect Portable And Its Stitches Across History. According to the author, Nancy Johnson-Srebro, the Singer Model 221, the Featherweight, made its debut at the 1933 World’s Fair in Chicago. ”The midst of the Depression was an odd and risky time to introduce a new, revolutionary model of anything….It should have flopped, but it didn’t. Singer’s Featherweight caught on, built its reputation, and the little marvel endured.” The Featherweight was in continuous production until 1964 and Singer produced over 3 million units.

The history was fascinating — but it didn’t explain why the Featherweight was still resonating with TODAY’S quilters. I called Robin Venter, the Exhibit Curator, at the Grout Museum, hoping she could explain it to me.

Robin was attending the retreat with Featherweight owners who call themselves the “Vintage Sisters.” Robin said, “It only weighs 11 pounds, so it’s the perfect portable. Quilters covet the impeccable straight stitch, and I love the sound it makes when I’m sewing . . . .”

With Ritaluck as my constant companion — one month after meeting the Vintage Sisters — I walked into an estate sale and saw a Featherweight, priced at $150. I screamed — “SOLD!!” But I was afraid to sew on it. I needed more information. Once again — TO THE internet!

The first website was: www.Singer-Featherweight.com. However, on the front page, it says that the website has been sold to April 1930’s Featherweight Shoppe. I called the number on that website and met Carmon and April Henry.

Ten years ago, April was a homemaker in Idaho who loved collecting vintage things from the ’30s, ’40s and ’50s, and finding a use for them in her home. Over time, she started selling her overflow on eBay. A Singer Featherweight soon found its way into April’s sewing room. She developed a niche selling attachments and accessories. Her husband was a mortician and after coming home from a long day at the funeral home, he would work well into the night, adjusting and cleaning Featherweight machines and attachments. Eventually, he quit his job so they could devote themselves to their internet business.

They realized there was a huge demand for education. Carmon started teaching, and at his all-day Featherweight Maintenance Course (http://april1930s.com/school/singer-featherweight-workshop/), his students learn how to disassemble, oil, adjust, troubleshoot, etc.

They now operate a full-service Singer Featherweight Shop. April says, “It’s definitely a family business. When we find a Featherweight, Carmon spends 8-10 hours to clean and check everything. I sew the samples on every machine before it goes to its new owner, and our 11 year old daughter sews machine bed cushions. Our son, 15, is apprenticing with Carmon and loves it!”

April said, “Graham Forsdyke was the main Featherweight purveyor for over 15 years — his name will go down in history books as the one that made owning, collecting, and servicing the Singer Featherweight a hobby all its own. He retired in 2014 and sold his remaining parts inventory to us — as well as his domain name (www.Singer-Featherweight.com) which has been the number one Singer Featherweight website for years. Graham felt our family was the perfect match to keep his purveying alive for future generations. We are very grateful and honored to be provided such a privilege. In the next few months we will be combining the two websites to build an exhaustive online Singer Featherweight Shop.”

During my internet research, I also met Nova Montgomery (www.novamontgomery.com). Nova is a quilt teacher/historian who is devoted to preserving and protecting Singer Featherweights. She sells a full line of parts and accessories, as well as beautifully serviced Featherweight machines.

Nova’s mission is to keep these little engineering marvels in working order for generations to come. She recently taught her highly acclaimed maintenance workshop (http://www.novamontgomery.com/singer-featherweight-221-maintenance-class.htm) at the International Quilt Market in Houston. It’s an intense six-hour PowerPoint Presentation with approximately 300 slides.

People from all over the world ship their Featherweights to Nova for servicing. She has also developed a number of unique products. Nova created her Sew Straight Guide specifically for the Featherweight (though it fits and works on most sewing machines).

Nova herself is an avid user and collector of Featherweights. She has a badged machine from the Century of Progress Chicago World’s Fair of 1934, and she is the proud owner of 13 other historic machines. Two of her machines get very active use. One lives on her farm in Arkansas, and the other is at her home in Texas.

So — 81 years since its introduction — why is the Singer Featherweight still such a relevant, successful sewing machine? Maybe because it makes a sturdy, perfect straight stitch — as good today as it was in 1933. Some quilters believe they can look at a quilt and know if it was stitched on a Featherweight.

The Featherweight also owes its unprecedented, continued popularity to the internet. Prior to the 1995 launch of eBay — finding a Featherweight in working condition was like looking for a unicorn. You could spend your life going to estate sales/garage sales/flea markets and NEVER see one. But, thanks to the internet — with a few clicks on a computer — anybody can find and buy a Featherweight.

Also, thanks to the internet — Featherweight parts and accessories are widely available on many reputable websites. The internet also provides a place for devoted owners from all over the world to share information. The Singer Featherweight Facebook Group (https://www.facebook.com/groups/SingerFWGroup/) page, started with 300 and now has nearly 5000 members.

Many Featherweight devotees are looking to the future and buying Featherweights for their grandchildren. It is the perfect little machine for a child to learn to sew on. My own Featherweight obsession could not have come at a better time because my Granddaughter is five years old, and she just started to sew.

Lilly’s first project on the Featherweight was a ragged edge flannel quilt. As I watched her sew the squares together, I wondered about the woman who bought our Featherweight when it was brand new. What did this sewing machine mean to her? Where did she live? What did she sew? Who did she love?

Because for me — sewing is love. Women who sew make things so they can give them away. And teaching a child to sew is a gift that will last a lifetime.


www.april1930s.com

www.singer-featherweight.com

www.novamontgomery.com

Eileen Roche – Designs in Machine Embroidery

(Originally published February 2015 in SCHMETZ Inspired to SEW #15. Article written by Rita Farro.)

 

Eileen with Nancy Zieman on the set of “Sewing With Nancy.”

Eileen with Nancy Zieman on the set of “Sewing With Nancy.”

Eileen Roche with her sister Marie Zinno.

Eileen Roche with her
sister Marie Zinno.

Eileen is a prolific author and one of the most popular speakers in the sewing industry.  She was the first person to teach machine embroidery as a guest on Sewing with Nancy, and her list of accomplishments is impressive.

Besides being a frequent guest on Sewing with Nancy and It’s Sew Easy, Eileen is a BERNINA Ambassador, an expert on Baby Lock and Brother machines.  She was the first teacher to present a class on machine embroidery on Craftsy and now has two classes — with over 12,000 students.

Considered a pioneer in developing techniques to combine quilting with machine embroidery   —   her first book — Contemporary Machine Embroidered Quilts, quickly became a bestseller.  Because of her easy writing style, clear directions, and innovative techniques, she has gone on to write many more books about machine embroidery:

•    Machine-Embroidered Fashions
•    Machine-Embroidered Accessories
•    In the Hoop Tool Kit Book
•    Designer Denim
•    Machine Embroidered Monograms for the Home (co-authored with her sister Marie)
•    Designer Handbags (co-authored w/ Nancy Zieman)
•    Designer Handbags 2 (co-authored w/ Nancy Zieman)
•    Machine Embroidered Quilting and Appliqué
•    The Stitching Sisters Guide to Embroidery Studio Organization (also with Marie)
•    Machine Embroidery in 6 Easy Lessons
•    Today’s Crazy Quilting with Your Embroidery Machine

Recent Issues of Designs in Machine Embroidery.

Recent Issues of
Designs in Machine Embroidery.

Designs in Machine Embroidery has earned a reputation as the most beautiful magazine in the sewing world.  The articles are widely varied and embrace embroiderers at all levels, from beginning to advanced, but it’s the exquisite photography that takes DIME to the next level.  Eileen has always believed that to be really appreciated — the finished embroidered projects must be photographed as they will be used.  She uses models for the garments — and beds to show the quilts. Eileen also writes a blog that receives 58,000 viewers per month.

You might think all that would be enough to keep her busy — but you would be wrong.  Eileen’s real passion is inventing new embroidery products.  She has designed software programs for lettering, quilting, digitizing and piecing in the hoop.  When Eileen encounters a problem, she creates a solution.  She says, “during my first guest appearance on Sewing with Nancy, I got an idea for my first patent:  the Angle Finder.”

Her list of inventions continues to grow:

•    Snap Hoop
•    Snap Hoop Monster
•    Quick Snap for multi-needle machines
•    Target Rulers
•    Target Stickers
•    Print & Stick Target Paper
•    Stipple! Collections – a patented digitizing technique
•    Perfect Alignment Laser (PAL)
•    Bird’s Nest Tool
•    Stitcher’s Hardware
•    Hoop Guard
•    shortE: the embroidery short arm with a long reach. (Basically, a quilting frame that your embroidery machine sits on while the frame holds the quilt – brand new, and a real game-changer) http://www.shop.dzgns.com/collections/shorte/products/shorte

Eileen buried in books.

Eileen buried in books.

So, how does somebody accidentally become the world’s premier, a foremost authority on machine embroidery?

Eileen Roche grew up on the Jersey Shore — in a small seasonal beach town, Wildwood Crest, New Jersey.  She was the third of six sisters — no brothers.  Her family had a popular Irish bar that was a hit with the summer crowd from Philadelphia and its neighboring suburbs.  Everyone in their town had a small business — restaurants, motels, bars, amusement centers.  So she grew up in an entrepreneurial atmosphere where everyone worked 18 hour days for five months straight. The other seven months, many of the islanders were idle or in Florida at their winter homes.

Eileen says, “It taught me not to be afraid of hard work and if you had an idea the only thing standing between you and the idea was idleness. If you wanted to make something happen, you had to make it happen.

Neither of my parents had a college degree but both of them wanted each of their daughters to get a degree. They pushed us to get off that island and see the world, to find a career that made us financially responsible. And we did — today, five of us have a bachelor’s degree, three have master’s and one has a doctorate — from Harvard!

My first sister went off to college and became a teacher, the second a nurse.  I always had to be different — maybe being the middle child.  So I took a different path.   I received a degree in Sports Administration and worked in college athletics — the University of San Diego, DePaul University and Temple University.  I learned a lot in those days — I learned how to write, how to manage large events, how to promote events (some with mass appeals like NCAA men’s basketball and others with little appeal such as women’s fencing).  I worked ridiculously long hours for ten months a year. I liked it, but . . . the pay was terrible and there were 20 young men lurking outside of my office at any time who would do my job for no pay. They were raving fans and I wasn’t.

So I moved into the private sector and spent a year with an ad agency. Fast forward, I got married and had a house to decorate with a very small budget. So I took a sewing class — and fell absolutely in love with the whole process. There was very little education available at the time —1988 — so I did all the research I possibly could and taught myself how to sew. I furthered my knowledge by watching Sewing with Nancy!  A short time later, I began to teach home dec in a local dealership.  When the Janome 8000 came out, the dealer asked me to teach a class on machine embroidery, I said, ‘I don’t know anything about it.’ He said, ‘Don’t worry, no one does.’ I made more mistakes than I had successes and eventually started a newsletter on machine embroidery, Creative News, in 1994.

In 1998, I was teaching at a dealer training event and met Gary Gardner, who was the founding owner of Great Notions. We immediately shared a vision of a magazine on machine embroidery for the home user. It was a radical move — more radical than we knew at the time.  Six months later we put out the first issue of  Designs in Machine Embroidery in January 1999.  

Initially, I worked from Philadelphia and traveled to Dallas once a quarter. The art team was in Dallas and as the business grew, those trips became more frequent and longer in length. In 2001, Gary sat me down and said, “If we’re really going to make this endeavor work, it needs your full attention and that needs to happen here in Dallas.” My husband and I made the decision to move and off we went to Dallas in 2001.

Marie and Eileen, The Stitching Sisters at the Alamo.

Marie and Eileen, The Stitching Sisters at the Alamo.

As my workload expanded, I encouraged my sister Marie to start teaching with me.  She had already learned how to embroider and bought a multi-needle machine shortly after they were introduced by Baby Lock.  By 2007, she was building her commercial embroidery business and had just authored Machine Embroidery for Babies & Tots (Krause).  At our first Stitching Sisters events, she was nervous and acted as a true assistant.  Eventually, she became very comfortable in front of an audience. We thrive on creating an atmosphere of learning and fun.  It’s quite obvious we are sisters and the audience loves that.

On the personal side, we’ve toured the US together — we have spent many a Saturday night in a romantic location — with each other!  We joke about that and wish our husbands were with us. It has brought us very close, we feel blessed to have had the opportunity to help dealers grow their business, meet thousands of embroiderers, tour the US and have fun in the process. Don’t get me wrong, there’s been plenty of stress, long hours and TONS of hard work (that seems to keep chasing me!) but all in all, it’s been a blast.

Working with other talented people like my sister has taught me that you can do good things on your own, but if you want to do great things, team up with others. I learned this first through my partnership with Gary Gardner, with my cherished relationship with Nancy Zieman and my lifelong bond with my sister Marie.  

AASTAFF

It’s no surprise to many that I’ve worked on so many different projects with Nancy and Marie, but it might be new to you to learn of the staff at DIME. I have been blessed with a fantastic, hard-working support team. Each is so talented in their own right and take full ownership of their duties — there’s no babysitting at DIME!  We have been together for years — some of us a full sixteen years.  I wouldn’t be where I am today without the help of many!”

http://dzgns.com

http://dzgns.com/blog/stitching-sister-events/

Amy Barickman – Vintage Made Modern

(Originally published January 2015, Inspired to SEW #13. Written by Rita Farro.)

 

Amy with Chloe.

Amy with Chloe.

Amy Barickman’s motto is “Vintage Made Modern.”  Her company, Indygo Junction, has published well over 1200 patterns and is considered one of the most prolific and successful independent pattern companies in America. Here at Inspired to SEW — we are always asking the same question: What is Amy’s inspiration?

In the 1980’s Amy Barickman’s mother, Donna Martin, started a business in their home in Des Moines, Iowa teaching people how to make teddy bears. It eventually grew into a brick and mortar store that not only catered to crafters and sewers, but also carried clothing, jewelry, and gifts. Amy believes that growing up around her mother’s business sparked her own creative and entrepreneurial spirit.

Influenced by her mother’s connections to the local creative community, right after college Amy started Indygo Junction.   She wanted to work with artists and designers, and the pattern business seemed logical.

Amy is also a popular teacher and a successful fabric designer.  In 2013, she debuted a new fabric line with James Thompson Co., Crossroads Denim, as well as a coordinating line of patterns.  A new cotton line will be launching at the 2015 Spring Quilt Market with RJR Fabrics along with a series of patterns to complement the collection.

Like most entrepreneurs, Amy lives her business day and night.  Collecting vintage sewing and dressmaking content has long been Amy’s passion. Her vast vintage collection inspired her to create another website, The Vintage Workshop (www.freevintagegraphics.com), which specializes in clip art for papercrafts, scrapbooking, wearable art, needle arts, and sewing.

Amy and Emma.

Amy and Emma.

Whether she is teaching,  traveling, or working in her studio, Amy constantly finds inspiration for patterns and fabric or new design concepts. She takes notes and nowadays her iPhone is an indispensable tool. She is an avid photographer and has built a frequently used library of nature images. Fashion is a major influence on her work and she looks to magazines and blogs to keep up with current trends.

Amy says, “My studio has natural light coming from windows on three sides. I have my vintage collection on display, including an entire wall of vintage sewing and dressmaking content — so I am surrounded by inspiration. Oh, and Chloe, my cat, is a constant fixture as well — she makes a great mascot!”

Amy’s life and business are centered in Prairie Village, Kansas, a suburb of Kansas City, Missouri. But her parents grew up in Michigan and return to their family home on the Torch River each summer to vacation. This is Amy’s “happy place.”  She loves going there in the summers with her husband, Bob, and their two children, Jack, 16 and Emma, 12. Amy says, “We enjoy the wonderful family time there. I am reinvigorated by nature’s beauty and the wonderful escape from traditional workdays. I love Northern Michigan’s art fairs, antiquing, and small-town shopping opportunities.”

Mary Brooks Picken

Mary Brooks Picken

In 2008, Amy discovered Mary Brooks Picken, and it’s fair to say that inspiration has turned into an obsession. When Amy starts talking about Mary, she lights up with burning enthusiasm and energy.

Mary Brooks Picken was born in Kansas in 1886. Her sewing and design talent was apparent at a young age and she decided to make sewing and teaching her profession. She eventually attended and graduated from seven schools of dressmaking in Kansas City, Boston, and New York. She married in 1906 and had a traditional home life but her husband died in 1911. Several years later, Mary was an instructor at the American College of Dressmaking in Kansas City when she was recruited by the International Correspondence Schools.

In 1916,  she founded The Woman’s Institute of Domestic Arts and Sciences in Scranton, Pennsylvania. The school combined correspondence courses with classroom instruction in dressmaking, millinery, cooking, fashion design, beauty, and homemaking. It attracted students from around the world as enrollment climbed to almost 300,000 women, making it the largest school in history devoted solely to the education of women.

Mary Brooks Picken was a pioneering businesswoman who was considered the international authority on dressmaking. She authored the popular textbook The One Hour Dress and How to Make It.  It was a bestseller and brought national attention to Mary and the Institute. She went on to write nearly 100 books on sewing, dressmaking, needle arts, and fashion.  She taught at Columbia University and was the first woman to be named a trustee of the Fashion Institute of Technology. Her accomplishments introduced her into the most prominent circles of her day and made her a celebrity in her own right.

AaVintage_Image_4Amy said, “I connect with Mary Brooks Picken as a teacher, an author, and an entrepreneur. Like her, my business pursuits promote the domestic arts, fashion, and empowerment of women. Through  Indygo Junction, I have published hundreds of sewing patterns and dozens of books filled with handmade style for the creative spirit. I even discovered that Mary published patterns with McCall’s, who prints the tissue for Indygo Junction patterns.”

The more she learned about Mary, the more Amy identified with her achievements and passions.  “As I was doing research about Mary and the Institute, I discovered an entire body of work. She is my sewing soul sister. Mary’s publications, lesson plans, newsletters, and columns were beautifully illustrated and wonderfully written. I realized that much of the information and wisdom in the pages was still relevant for women today and provided a blueprint for living a simple, fulfilling life.”
AaVN_table_crop
Determined to share Mary’s teachings with today’s women, Amy published her award-winning book, Amy Barickman’s Vintage Notions:  An Inspirational Guide to Needlework, Cooking, Sewing, Fashion & Fun, in September of 2010. Packed with inspirational essays, projects and patterns, recipes and more, Vintage Notions resurrects the timeless words of Mary and other instructors from the Woman’s Institute. Amy added her own Modern Notions reflections on Mary’s Vintage Notions essays.

AMAGIC-PATTERN-Cover-2dOne of Mary’s popular columns’ was The Magic Page, with instructions for garments and accessories creating patterns from diagrams. Mary’s philosophy of fashion was to express your individual style, and she encouraged that by offering different options for her patterns. Amy expanded this idea into the concept of using a basic pattern with six variations of the design to create multiple unique projects, thus The Magic Pattern Book, published in August of 2014. The book is a great value with 36 patterns for an entire wardrobe! It also features another popular trend that parallels Mary’s teachings, up-cycling! From men’s dress shirts to cashmere sweaters a recycled option for each pattern offers a “thrifty” option!

The Magic Fashion Show,  featuring designs from The Magic Pattern Book, is currently traveling with the Original Sewing and Quilt Expo. Amy will travel to a few of the shows herself to emcee the Fashion Show. In 2015, she taught at several OSQE shows, as well as The Sewing & Stitchery Expo in Puyallup, Washington.

The website www.AmyBarickman.com was created to support Amy’s move into writing and book publishing. It has become a resource for vintage sewing images, eBooks, patterns, etc. Amy is on a mission to share the best sewing-related content from The Woman’s Institute as well as lessons and wisdom from Mary Brooks Picken.

Amy Barickman’s Vintage Notions is a stunning book, jam-packed with beautiful images and inspirational content. It is organized by the months of the year. The January Thimbleful of Happiness is a good way for us to kick-off 2015. Mary’s words are as relevant today as they were a hundred years ago . . . .

Happiness needs no accessories
For it is in itself omnipotent
It takes hold in the heart,
Builds its nest, and brings forth
Its own birds to sing for you.

— Mary Brooks Picken

www.IndygoJunction.com
www.AmyBarickman.com
www.freevintagegraphics.com

HoopSisters — Masters of “In-the-Hoop” Technique

(Originally published in December 2014, Inspired to SEW. Written by Rita Farro.)

 

aaHoopSisters_Logo_thumb

Lynda Remmers & Annie Moody

Lynda Remmers & Annie Moody

In 2005, two sisters, Lynda Remmers and Annie Moody made their annual trek to a quilt show in Paducah, Kentucky with a group of friends. They rented a house; brought their sewing machines, fabric, patterns, and projects.  For five days, they sewed, quilted and embroidered day and night. Lynda was digitizing a wall hanging for her family room and Annie was working on a crazy quilt (they only made it to the quilt show for one day).  They worked late into the night, figuring out how both projects could be created by quilting “in the hoop.” They were excited about the possibilities of accomplishing this new technique.
Lynda began teaching the “in-the-hoop” technique to her customers at her store — Sewing Concepts in Woodstock, Illinois.  As an Educator with Janome America, Annie also began teaching “in-the-hoop” classes across the United States. Their students were thrilled with this new twist for using the embroidery machine and the projects came out perfect every time! Their students were clamoring for new designs. The sisters took a leap of faith and started a new business based on the “in-the-hoop” concept.  They decided to name their new business the HoopSisters.

Did they always know they would end up in the sewing industry?

Lynda says, “My Grandmother taught me to sew and I loved it. She had a cool sewing machine in the neatest cabinet. The center of the cabinet had a handle that you could pull, and out came a sewing chair. The chair had all kinds of hidden storage places. I was fascinated with that cabinet.  I bought my first used sewing machine when I was 12, and when I entered a sewing contest at a local department store — I won!”

Unfortunately, Annie did not have the same early success with sewing. “In Junior High, I tried to make a simple skirt in Home Ec class. The only thing I learned was how to use the seam ripper. The sad thing was I came from a family of sewers.  My grandmother sewed, my mother sewed and my sister Lynda was winning sewing awards!  When I was in my 30’s I tried once again, determined to succeed.  Eventually, I became a sewing educator and I cannot imagine what my life would be without sewing.”

The HoopSisters first products were embroidery designs created to make an entire quilt IN THE HOOP.  Annie says, “When creating a new product/design we first look for inspiration.  That might be a favorite traditional quilt design with our own unique twist.”

According to Annie, “Sometimes, a new product evolves out of a need, like our Battilizer (batting and stabilizer combination).  In the beginning, we would hoop a thin batting, along with a stabilizer. Although it did help to stabilize the stitches, it produced a somewhat crispy quilt.  At Quilt Market, we approached Quilters Dream and they were able to produce just the right product for us.  Late that night, we were in our room when we landed on the Battilizer name.  I felt sorry for the people in the adjoining rooms because we were pretty loud ….”

Double Wedding Ring, HoopSisters

Double Wedding Ring, HoopSisters

Another successful HoopSisters product, their trimmer, was developed because necessity is the mother of all invention. Lynda explains, “Martha, one of their best sample-stitchers, was working on our Double Wedding Ring blocks. Our written instructions said to pull back the top layer of the block, exposing the Battilizer and backing. Then, place a ruler along the fold and trim off the Battilizer and the backing. Martha had trouble (we did too) not cutting the fold of the block front, resulting in a hole!

Her husband George, saw her frustration and went to his workshop. He took a piece of aluminum siding material, crimped an edge, and gave it to Martha. It worked like a charm. They brought it to me at the store, I was so excited I could hardly contain myself. I called Annie and tried to explain it over the phone, not an easy task. When she saw it, she loved it!

Named the Trimmer by George, Martha, and George were in the manufacturing business for a few years. Eventually, we found a USA manufacturer and updated the Trimmer by adding an acrylic ruler. Trimmer by George 2.0 sells like crazy.”

Sewn Seeds, HoopSisters

Sewn Seeds, HoopSisters

Their biggest success has been their EmbroidaBlock of the Month (EBOM) program.  Because of their unique backgrounds — Lynda being a sewing machine dealer and Annie a sewing educator — they decided to develop their EmbroidaBlock series as a program dealers could use to hold classes in their stores.  They just released Sewn Seeds, their 8th EBOM program for 2015.

Annie and Lynda both enjoy coming up with new designs, and they share the duties when it comes to designing the quilts, the embroidery, doing the digitizing, the test sewing, the tweaking, then more test sewing by sample stitchers. After they get it right, it’s on to the instructions, step by step photographs, videos, etc.

Aubrey Winkler, Annie Moody (C), Janet Brown

Aubrey Winkler, Annie Moody (C), Janet Brown

Lynda Remmers (L), Marie Wroga, Karen Beatty

Lynda Remmers (L), Marie Wroga, Karen Beatty

HoopSisters is unique because the two sisters live in different states.  The office in Ohio handles sales and marketing. Annie has two employees who help with the marketing, website, sales, and customer service.

In Illinois — Lynda handles the operations side of the business.  Once she and Annie have designed and tested a block, Lynda passes it off to their sample stitchers. She prepares the fabric kits, instructions, etc.  She also takes care of the product inventory and shipping from a location near her store.

At this point, the HoopSisters have created over 50 individual quilt in the hoop embroidery designs and they are doing their eighth Mystery Quilt this June.  Eight hundred (800) dealers are handling the HoopSisters’ Embroidablock Of The Month program.

When asked what advice they would give to somebody who had a unique idea for a business — they said, “stand firm, have faith and don’t take no for an answer.”

Sewing Concepts:  www.sewingconcepts.com
HoopSisters:  www.HoopSisters.com

Joi Mahon — “That Girl” — Successful Entrepreneur

(Originally published November 2014, Inspired to Sew. Written by Rita Farro.)

 

aacropped-2thin-line-Log1new

aaa2014-08-26-09.49Joi Mahon is one of the most successful young sewing entrepreneurs in the country.  Her fitting classes and sewing camps are hot tickets wherever she goes.  She has made a splash with her Craftsy classes, has a new book hot off the press and a deal with McCall patterns.   So — who is Joi Mahon?  And what inspires her to sew?

As a child, Joi hand sewed doll clothes and crafts.  In the 6th grade, she joined 4-H and had her first sewing class.  It all really clicked and made sense to her.  She took sewing every year in school and was “that girl” — off by herself, sewing advanced projects while everyone else struggled with square pillows.

During high school, she apprenticed for a tailor which was a life-changing opportunity.  Not only did she learn to fit all types of bodies — men, women, children, big, small, young, old — she did custom sewing for brides, men’s fine tailoring and ladies alterations.  Joi also learned all aspects of running a business.

Joi’s First Book.

Joi’s First Book.

At Iowa State University, Joi paid extra so she could have her own dorm room which she modified to set up a large cutting table and sewing machines.  She produced the student fashion show and won the top prize in many categories every year.  Joi graduated first in her class with a degree in Apparel Design, Merchandising, and Production with a secondary in product development.
After college, Joi leased office space and started doing custom designs.  She says, “I feel it is important to actually do what I teach.  Custom work is still a portion of my design work.  I am always open to design opportunities.  I design clothing in collaboration with independent companies and I have a patent on a garment which may soon be licensed.”

Joi considers teaching an extension of her design work, but with a husband and two young children at home, she limits her travel.  Last year she was honored to be named the American Sewing Expo’s Teacher of the Year. She is frequently invited to teach the teachers — at sewing machine conventions and industry events.

Joi’s Original Designs with Sashiko Details.

Joi’s Original Designs
with Sashiko Details.

Teaching Craftsy classes Fast Track Fitting and Fast Track Fitting In The Details allows Joi to reach people all over the world with her unique fit methods.  These classes are based on the unique measuring and fitting methods she developed over the years.

Writing is also a logical extension of Joi’s design work.  Her first book came out recently: Create the Perfect Fit:  Measuring and Pattern Fitting for Real Sewing Solutions.  Joi says, “The book is a natural step because as I travel the country — I meet all these people who have what I call “Fit Anxiety”.  They struggle with fit and they have taken every class, bought every book and still cannot get the fit right.  I have real solutions for them.”

Designing, teaching, and writing all led to Joi Mahon’s McCall Patterns.   M7025 is a coat with two lengths.  M7017 is a four-piece skirt & top.  She also has a Holiday design coming out in the Winter catalog, with at least five more patterns to follow.  Look for a new design in each pattern catalog.

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www.designerjoi.com